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In 2008, Scooter Braun came across some YouTube videos of a young boy singing and, based on what he saw, became his manager. That boy ended up in a bidding war between Usher and Justin Timberlake, with Usher winning out. And just like that, Justin Bieber was launched in the world of pop music.

Bieber's EP My World was released in November 2009, followed by a full album, My World 2.0 (look at that title -- where does that creativity come from?) in March 2010. In February 2011 he came out with his own movie called Never Say Never, which opened to $29.5 million. All this begs the question: when will he finally go away?

One can only dream...

Every few years pop music spits out a new phenomenon that has little girls screaming and clawing their own eyes out as if they've just witnessed the second coming and are not worthy of gazing upon it. Before Bieber, the most recent infatuation would have to be The Jonas Brothers. But Bieber is bigger than the Jonas boys. His record sales top theirs and his shows sell out wherever he goes. It's one thing to be crazy about a certain pop star, it's another to spend all your money on them, and Bieber has managed to get kids to do both. This sort of craze happens every decade or so. Remember New Kids on the Block in the late eighties? And the Backstreet Boys and N Sync in the late nineties?

Think back to first hearing NKOTB. Their music was pretty dopey (they were, after all, "Hangin' Tough"), but regardless what you thought about their lyrics, they could carry a tune and had some decent dance moves. Same with N Sync. Justin Timberlake (who was arguably the lead singer of the group) proved he could make decent pop music when he went solo. Bieber, on the other hand, just sucks. He cannot sing and his dance moves look like a thirteen year old kid attending his first Bar Mitzvah party.

This kid is the next Bieber (photo via emilio labrador)

The N Sync phenomenon ran for roughly 4 years, from 1998 until the group went on "hiatus" in 2002. They still hold the record for biggest first week sales of an album when No Strings Attached sold 2.42 million in its first week. NKOTB hit their peak from 1989 - 1993 (although they have recently regrouped and will hit the road with Backstreet Boys this summer). So it seems that there is a four year limit on this sort of pop music fodder, which means I should only have to put up with Bieber until 2013.

None of these guys (NKOTB, Bieber, N Sync) are revolutionizing the music business and you have to take them at face value, which is why I did like some of the N Sync songs. "Tearin Up My Heart" was a catchy pop song and "Pop" made you tap your feet to the beat, but I find Bieber to be lacking any and all talent. It seems to me that people have become more infatuated with his hair and his look than wondering if he has any true talent at all.